1924 Roy Allen registers the name "A & W Root Beer", and the A & W logo with the U.S. Patent and Trademark office.
1948 new 10 ounce root beer mug from the Indiana Glass Company (#1518) is introduced to A & W restaurants. It has a half-heart shaped handle, and features a red/black/white bull's-eye logo.
1965 A & W applies for a trade-mark on the bull's-eye logo.
1968 A & W International first uses an image of an oval double-boomerang with letters "A & W" as a trademark logo.
1968
- A & W International first uses an image of an oval double-boomerang with letters "A & W" as a trademark logo. [44]
- March 26
- A & W adopts a new logo in the US (after bottling 6000 cases with the old logo). It is changed to an orange/brown/white oval design. "A" and "W" are in brown and the "&" is in orange, on a white field. Outside of the white is a half orange, half brown oval ring.
- A & W founder Roy Allen dies.
- The name of the A & W Root Beer Company is changed to A & W International.
1969 (mid-year) Logo decal used on root beer mugs from the Indiana Glass Company is modified to remove most of white color from behind the orange/brown colors, allowing them to bond to the glass, giving the product a longer life.
1972 The logo on the 3 1/2 ounce, 8 ounce, and 14 ounce root beer mugs from the Indiana Glass Company is changed to include an orange/brown map of the continental United States surrounding the A & W lettering. Removed in 1976
1974
- A & W (USA) begins using an image as a trade-mark of a walking bear in a sweater with an oval A & W logo on its chest. [44]
- A & W (USA) begins using "ROOTBEAR" as a trade-mark.
1975 A & W Brands first uses an image with text "FROSTY MUG TASTE" as applied to soft drinks.
1978 The Indiana Glass Company adds an oval-shaped escutcheon to the 8 ounce and 14 ounce A & W root beer mugs, to assist in locating the logo decal.
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