Larry Schmidt looks over some of the dozens of vending machines in his Coca-Cola museum in Elizabethtown, Ky. The largest collection of Coke memorabilia, some 80,000 items, is set to be auctioned off beginning in September. The Schmidts plan to start a family foundation with the money they raise and will give to charities.
"The entire collection is valued in the millions and includes one-of-a-kind posters, rare serving trays, century-old lithograph calendars, unique bottles, colorful jewelry, lighted signs, vending machines and toys. There's even the side of a Kentucky barn that served as a giant Coke ad."
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