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| Richie Sternfeld of Irondequoit is drawn in by a good promotional message. His apartment is dedicated to his collection of advertising paraphernalia. [[below]], he holds an inflatable Cap'n Crunch figure. CARLOS ORTIZ/Staff photographer |
"'It's in my blood. It's my life. I can't stop,' Sternfeld says. 'If I sold every item I own and walked down the street and saw a garage sale, I would have to stop and shop.'"
Born and raised in New York City, Sternfeld cannot recall a time when he was not collecting something. How many years that has been is difficult to pinpoint because Sternfeld refuses to discuss his age, an eccentricity that does not come across as incongruous with a man whose hallway is illuminated by a Kentucky Fried Chicken bucket light fixture.
Every item, from the giant Jelly Belly on top of his television to the vacuform cutouts of Hardee's restaurant mascots Gilbert Giddyup and Speedy McGreedy hanging on the living room wall behind his loveseat (he sold the full-size sofa to make room for collectibles), has a story.
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