Tuesday, May 31, 2011

Lego minifigs: Pocket money toys on the playground - young collectors - Telegraph

Pocket money toys go after young collectors - Telegraph:
Lego profits soar on Harry Potter effect
The cast of Harry Potter in Lego characters - the toymaker has credited its Hary Potter range with driving a 32pc rise in sales.

"Lego minifigs, as children called them, were so popular because children could buy a Lego person without the need to purchase a full Lego building set, and because they did not know what was inside the packet. This phenomenon – as old as cigarette cards and more recently Panini football stickers – encouraged large-scale playground swapping, exacerbated by all the figures being on sale for just a few months."

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