Lladro reception uptown near 57th Street featured jazz musicians and rose Prosecco in the three-story atrium at their showroom. The company is expanding their brand into the next millennium by attracting a younger crowd and creating the next generation of collectables for the Transformers generation. Actually, that's a few years off, they're likely targeting the tail end of the baby-boomers who have enough disposable income to consider adding these very attractive statues to their art collection. I can imagine Godzilla in porcelain, or figures with movable parts on pivots and elastic bands. What kind of designer porcelain will attract generation X, Y and Zed?
Contemporary collectable figures from the opening at the New Museum in New York featured the new direction the company is taking. Lladro Atelier commissioned three artists to create a series of limited-edition figures using a blank porcelain cartoon character by Lladro as a starting point, much like the Disney vinylmation series and KidRobot designer toys.