"... Paul Hargreaves, proprietor of Nelson's wonderful toy museum, Toy Toy. Hargreaves, a former creative director in London adland, got the collecting bug the day he visited the Bethnal Green Toy Museum. Beyond the Victoriana he found a section devoted to the collection of psychologist Edward Castle, who'd used toys during therapy to regress his patients. 'I turned the corner and saw what was pretty much my childhood. I left with the aim of getting all my toys back, and more.'"
Kids' Stuff: Toys and the Changing World of American Childhood, historian Gary Cross suggests that the world of toys, once a source of shared enjoyment between generations, has become a foreign land to the average parent.
"Shopping for toys has become saddening, irritating or bewildering for many adults."